I was talking to a guest tonight at one of my events. That old chestnut came up again and I wanted to share it with you.. “You get what you pay for in a service industry”
I’ll tell you what.. This saying is very much alive and true in 2013.
With a product based industry, whatever the industry is, the golden rule is that a consumer attempts to acquire a set product for a set price. As this product is made in a presumably large quantity, we know roughly what we are getting at the end of the day in regards to the final product. It would be safe to say that there would be a low variation between the quality of a set product. This is what we call quality control and typically product ‘A’ that you get from supplier ‘A’ will be pretty much the same thing as also obtaining product ‘A’ at supplier ‘B’.
For this reason, we search for the best deals. The cheapest possible price for this particular known product. Whether it be laundry detergent, a blue-ray player or the latest pair of Levi jeans, there are countless websites on the internet that helps us consumers obtain what we want for the cheapest possible price.
The thing is, when it comes to the service industry, a large percentage of folks I deal with often have this same mentality.
Within a service industry, you truly get what you pay for. Pay peanuts and you’ll most likely get monkeys. The qualities, traits and characteristics of every individual service vendor will vary immensely. Price is no longer the only measurable. Simply, us service vendors aren’t all the same and some further consideration needs to happen before just settling for price.
This is where the perception of VALUE comes into play.
For what you are paying, are you getting a good value service for your hard earned dollar?What services come with that bargain-basement vendor? What extra services might I require or might I benefit from by paying a little extra to the next vendor.
In the entertainment industry, perhaps it might make a real and tangible difference if you pay for a full-time professional, rather saving on a few dollars by obtaining a ‘weekend hobbyist’. I encourage you to meet with a professional and accredited DJ for your next function.
Instead of asking for a price up front, perhaps ask them about their range of services and how they conduct their events or business. Take the time to get to know them and find out if they fit your event, and indeed, if they offer good value.
I’m always open for a chat about any sort of event. Feel free to send me an email at any time. Peter Yacono Productions, Your Melbourne Wedding DJ.